The outreach engine for creator recruitment agencies. AI-powered personalization, automated sequences, sponsor detection. Start free.
On average, it takes about 110 hours of focused work to close your first brand deal as a new agency. That includes finding creators, researching their content, writing personalized emails, sending them one by one, following up, tracking replies, researching brands, and negotiating. At 4 hours a day, that is about a month.
More than half of those hours are spent on the outreach grind. Finding a creator, watching their videos, writing a unique subject line and opener, sending, following up, tracking who replied. Repeat 250 times.
Kor Lite compresses 110 hours to about 42. Here is where the time goes:
| Task | Manual | With Kor | What changes |
|---|---|---|---|
| List building | ~22 hrs | ~9 hrs | 2 min per creator: scan channel, verify engagement, grab email/name/URL. No video watching needed. |
| Research + personalize + write | ~28 hrs | ~1 hr | AI reads transcripts, generates unique subject + opener per creator. |
| Sending + following up + tracking | ~16 hrs | ~0 hrs | Automated sequences, reply detection. |
| Responding to replies | ~16 hrs | ~13 hrs | AI classifies sentiment so you prioritize. |
| Brand research | ~11 hrs | ~2 hrs | Sponsor detection gives you brand targets for free. |
| Negotiation + closing | ~17 hrs | ~17 hrs | Still your skill, still your hustle. |
At 4 hours a day, your first deal comes in about 11 days instead of a month.
At 2 hours a day as a side hustle, about 3 weeks instead of 2 months.
This is not a get rich quick pitch. It is about eliminating the repetitive work so your hours go toward conversations and deals, not copy-pasting emails.
Manual approach: 8-10 minutes per creator. Find channel, watch videos, research what to reference, write subject, write opener, send, track. At 250 creators, that is 30+ hours of grinding before a single reply comes in.
With Lite: 2 minutes per creator. Scan channel, quick engagement check, grab email/name/URL, upload, done. AI handles the research, writing, sending, and tracking.
B2B tools like Instantly ($47/mo) are built for sales, not creator recruitment. You are paying for features you do not need and missing the ones you do: AI personalization from actual video content, sponsor detection, creator-specific workflows.
Every email references something specific from the creator's actual content. Not a template with a first name slot. The kind of opener that makes them think you actually watched their videos — because the AI did.
Every creator analyzed comes with a list of brands they have worked with. That is not just outreach intelligence. That is your brand pitch list, generated automatically.
Three columns: name, YouTube URL, email. Upload your CSV or Excel file. AI auto-detects columns, deduplicates entries, and pulls channel data.
Up to 5 follow-up steps with custom delays. Write the body once. AI handles the personalized opener on step one. Sequences stop automatically when a creator replies.
Replies detected automatically. AI classifies sentiment: positive, negative, neutral, out-of-office. Sequence stops. You know exactly who to respond to first.
Drop in a CSV or Excel file with your creator list: names, YouTube URLs, emails. AI auto-detects columns and maps them for you.
Kor reads each creator's content, detects sponsors, and generates a unique personalized subject line and opener. All automatic.
Write the email body and CTA. AI handles the subject and opening for each creator. Add follow-up steps with custom delays.
Automated sending, reply detection, sentiment classification. The first 5 emails pause for your review, then the campaign runs on its own.
For a detailed walkthrough, read our step-by-step guide.
Low startup cost: $19.99-27.99/mo. Two hours a day, a few days a week. Lite handles the heavy lifting: research, personalization, sending, follow-ups, reply detection. You focus on responding to interested creators and closing deals.
$2-3K/month is realistic within 60-90 days based on typical conversion rates. Results depend on effort and consistency. But the math works: 250 personalized emails per month produces 50-75 replies. 20-30 of those are interested. Even converting a handful into your roster gives you creators to pitch to brands.
First deal in about 3 weeks instead of 2 months. The time goes to conversations, not copy-pasting.
$19.99/mo at the founding rate. No office, no employees, no overhead beyond the tool.
50-75 replies. 20-30 interested. Multiple deals in your pipeline, not just one.
Lite gets creators into your pipeline. CRM manages everything after that: relationships, deals, contracts, invoices, and an AI companion that knows your entire business.
Coming soon: AI-assisted replies and negotiation support. The goal is to compress every step from finding a creator to closing a brand deal.
No setup fee. No credit card to start. Founding member rates lock in permanently.
See how we compare
250 personalized outreach emails per month. 50-75 replies. Multiple deals in your pipeline, not just one. The bottleneck shifts from finding creators to deciding which deal to close first.